LLead Generation

Lead Value Calculator

Estimate how much a single lead is worth based on average deal value and close rate.

Estimated value per lead

$375.00

This is the maximum you should reasonably pay to acquire one lead.

How lead value is calculated

Lead value tells you the maximum you can profitably spend to acquire one lead:

Lead Value = Average Deal Value × Close Rate

Once you know your lead value, plug it into the CPL calculatorto check whether a channel is worth scaling.