Lead Generation Channels
Find the right acquisition channel for your business.
Cold Email for Lead Generation
Reach precisely defined B2B prospects directly at near-zero marginal cost per send.
Avg. CPL: $5–$50
Content Marketing for Lead Generation
Build authority and capture demand across the funnel with content that educates before it sells.
Avg. CPL: $10–$60
Events and Webinars for Lead Generation
Generate highly engaged, self-selected leads by giving prospects a reason to show up and pay attention.
Avg. CPL: $30–$200
Google Ads for Lead Generation
Capture high-intent demand from people actively searching for a solution right now.
Avg. CPL: $20–$150
LinkedIn for Lead Generation
Reach decision-makers directly by job title, seniority, and company through the professional network they actually use.
Avg. CPL: $50–$200
Meta Ads for Lead Generation
Reach warm and lookalike audiences with visual ads before they've started searching.
Avg. CPL: $10–$65
Referral Marketing for Lead Generation
Turn satisfied customers into your highest-converting, lowest-cost source of new leads.
Avg. CPL: $0–$25
SEO for Lead Generation
Build a compounding, low-marginal-cost source of leads by ranking for what your buyers already search.
Avg. CPL: $0–$30
TikTok Ads for Lead Generation
Reach younger, high-engagement audiences with native short-form video before they've formed brand intent.
Avg. CPL: $8–$50
WhatsApp for Lead Generation
Turn ad clicks and inquiries into real-time conversations on the messaging app your leads already check constantly.
Avg. CPL: $5–$40