LLead Generation

CPL Calculator

Calculate your cost per lead from total ad spend and number of leads generated.

Your cost per lead

$41.67

How cost per lead (CPL) is calculated

Cost per lead is your total spend on a channel or campaign divided by the number of leads it generated:

CPL = Total Ad Spend ÷ Number of Leads

Compare your CPL against your lead value to see whether a channel is profitable, and check the channel guides for typical cost ranges.